NESNELERİN İNTERNETİ KONUSUNUN PAZARLAMA AÇISINDAN BİBLİYOMETRİK ANALİZ İLE İNCELENMESİ

The main purpose of this study is to examine the structure and dynamics scientific publications on "Internet things" in terms marketing. aims reveal contemporary research trends patterns field Internet Things (IoT) so that social scientists new discipline can be guided right direction while studying phenomenon. Accordingly, analyzes relationship between marketing presented highly reliable Web Science database until 2022.
 object a pool indexed by keywords Things" "Marketing" database. literature review has been done article titles, abstracts, keywords. This includes data from 2008 2022 published mentioned subject areas. In study, it tried show publication efficiency emphasize effective articles journals with bibliometric analysis method. addition, keyword associations articles, number countries, language they use were visualized.
 which focuses addressing latest situation IoT sciences its systematically synthesizing future directions, reveals originality order guide raise awareness for many marketers, considering trend not yet reached expected level.
 context, was carried out through VOSviewer convey areas where studies conducted together are related authors-country-institution-journals contribute most field. obtained interpreted tables maps discussed conclusion part.